LUMINE NEW YORK
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Case StudyLuxury Color Contact Lenses
Branding
Ecommerce development
Packaging design
Model and product photography
FDA and CE-approved, Lumine Lens is a prestigious line of contact lenses combining the latest technologies in beauty and science. They entrusted us with the task of developing a branding strategy and launching their ecommerce site.
Lumine Lens wanted to project a high-end image befitting the superior quality and artistry of their products, differentiating them from mass-market competitors. We designed product packaging using luxurious materials like holographic foil and UV-stamped textured accents. We also directed fashion photoshoots, partnering with experienced models and photographers in the designer cosmetics industry.
The main challenge was to find innovative ways to inform customers about the multitudinous details and usage directions of Lumine Lens' products, throughout the whole ecommerce purchasing process. They had prior difficulties given the nature of the products and their technical complexities.
We delivered a comprehensive package of cohesively branded packaging and marketing materials, including a professional photoshoot, as well as a fully-fledged, privacy and security-compliant ecommerce site.
