EYECANDY'S
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Case StudyColor Contact Lenses & Eyewear
Branding
Ecommerce development
Packaging design
Model and product photography
Digital advertising
Search engine optimization
EyeCandy's is currently ranked #1 on Google for colored contact lenses. With over 1000 products and a decade of experience, they are a go-to for online cosmetic eyewear. We have been working closely with EyeCandy's since inception, covering their branding, product development, ecommerce managemnet and marketing strategies.
We recently did a branding refresh for them to appeal to a more moder, wider client base. We also developed their ecommerce site, a highly customized portal for both B2C and B2B customers, with specialized widgets to increase conversion and minimize dropoff.
There were challenges reconciling the complex technical nature of the product with the user-friendly necessity of an ecommerce site. Additionally, we created, optimized and are maintaining a frictionless checkout process and a Rx verification system for EyeCandy's.
EyeCandy's wanted to establish a clear and strong presence amidst an increasingly crowded marketplace. We advised them on a rebranding campaign, launching their house label with a styled model photoshoot. In combination with retargeting advertisements and email marketing, we grew their social media, and more importantly, revenue metrics by double-digits YoY.
